My assignment for this project was to produce a keepsake hand fan for the Hong Kong Ballet production of Romeo + Juliet at Carolina Performing Arts, which coincided with the Lunar New Year / Chinese New Year. The final product is made of sustainable materials, and conforms to all CPA and UNC branding guidelines. It wishes patrons 恭喜发财 [gōng xǐ fā cái] - Happy New Year!
Using rapid prototyping processes and design thinking, I adeptly coordinate between departments representing executive direction, marketing/communications, audience services, and branding/licensing interests to generate mockups that fulfill all requirements, creative, promotional, and legal. I also harnessed cultural competency methods.
I research companies that can produce to our specifications and meet the turnaround time requirements, and select from a number of candidates based on their quotes/estimates.
I then coordinate with our chosen external direct marketer to generate final proof, review product samples, and coordinate delivery logistics to get the final product produced on-schedule. I also coordinate with finance departments to confirm and apply CPA’s tax-exempt status pro forma, as well as apply other discounts for which we were eligible.
I coordinate logistics of shipping/delivery and ensure the product is safely received and stored correctly. I personally review the construction and design, ensuring they meet our standards and requirements.
The final product was used as promotional/gift material at the Hong Kong Ballet production of Romeo + Juliet at Carolina Performing Arts.
Cost
In-Hand Time
This project has now served as a template for future processes, and the hand fan has been duplicated for a number of other promotional endeavours.